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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681473-SRIDHDCJ1FVFCI6QW17S/Artboard+1+10.02.22%E2%80%AFAM.png</image:loc>
      <image:title>Materials &amp; POS Support - Launch Kits + Venue Support</image:title>
      <image:caption>Project Overview: Developed a comprehensive brand visibility campaign for the historic Chateau Ste Michelle and Live Nation partnership, encompassing pre-announcement strategies and ongoing venue support merchandise. Challenge: The need to create impactful launch kits and venue-specific merchandise to foster a strong initial and sustained brand presence for the partnership. Solution: Designed exclusive backlit launch kit gift boxes for influencers, developed custom venue merchandise, crafted unique branded artwork, and created an online pop-up store for global campaign support. Outcome: Achieved landmark success in brand visibility and engagement, elevating the partnership's global presence.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681414-MDEBRHZV3XAPRPY8FI7W/SLWC+Glorifer+Engineering.png</image:loc>
      <image:title>Materials &amp; POS Support - On-Premise Materials</image:title>
      <image:caption>Project Overview: Developed sustainable, premium bottle glorifiers for the prestigious Stag's Leap Wine Cellars, suitable for back-bar and tasting applications. Challenge: Required bottle glorifiers that matched the brand's prestige while being sustainable. Solution: Engineered three-tier wood and stainless steel glorifiers using sustainably sourced materials, manufactured in the United States. Outcome: The glorifiers were a significant success, enhancing the brand's distinctiveness and elevating its presence.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681447-0T0KWEB4J1XD0NF270CA/Connect+4+Game+_corrected.png</image:loc>
      <image:title>Materials &amp; POS Support - In-Market POS</image:title>
      <image:caption>Project Overview: Assisted in the brand activation of High Noon during its summer launch, focusing on outdoor activities that reflect the brand's lively image. Challenge: Needed to introduce High Noon to the market in a way that resonates with its fresh brand identity and engages consumers. Solution: Developed a strategic brand activation approach, created branded outdoor games like Connect-4 and Giant Jenga, and conceptualized visuals for a nationwide campaign, ensuring quality and durability. Outcome: The campaign was highly successful, with the branded games significantly enhancing High Noon's presence in social and outdoor settings, showcasing Coolperx's creative and practical brand activation capabilities.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681520-AV7P10I3U8BQAO23LA8Y/BOFLabelAnimation-video.gif</image:loc>
      <image:title>Materials &amp; POS Support - AR/VR Development</image:title>
      <image:caption>Project Overview: Collaborated with Ste Michelle Wine Estates' Borne of Fire brand to engage a younger wine demographic with an innovative AR experience based on their phoenix-themed label. Challenge: Needed a captivating engagement piece to attract a younger, more curious demographic of emerging wine drinkers. Solution: Created an augmented reality (AR) video of the phoenix from the wine label, white-labeled an AR mobile app, and enabled image recognition for the wine’s label and logo on various collateral. Outcome: The AR experience successfully attracted and engaged the target demographic, offering an innovative and interactive way to experience the Borne of Fire brand.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1714592508959-G2B45OLB39QBJGZUO82C/FTH+Display.001.png</image:loc>
      <image:title>Materials &amp; POS Support - Structural In-Store POS Displays</image:title>
      <image:caption>Project Overview: Created evergreen large displays for national off-premise accounts for Ste Michelle Wine Estates' "Power" brands. Challenge: Needed durable, visually appealing displays that could effectively promote the "Power" brands in various retail settings. Solution: Designed and produced custom, long-lasting displays that aligned with the premium quality and branding of Ste Michelle Wine Estates. Outcome: The displays successfully enhanced brand visibility and appeal in off-premise retail environments, supporting the prominence of the "Power" brands.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1714592590475-1OAVUH736TEI11AQJN91/TTO%2BNeon%2BSign.jpg</image:loc>
      <image:title>Materials &amp; POS Support - Neon Signage</image:title>
      <image:caption>Project Overview: Developed a series of vibrant and eye-catching neon signs to amplify brand visibility and enhance the atmosphere at national in-market on-premise events for Ten to One Rum. Challenge: Ten to One Rum sought to make a significant impact at national in-market on-premise events. The challenge was to create distinctive, memorable, and branded visual elements that would not only draw attention but also align with the premium and dynamic image of Ten to One Rum. Solution: We designed a collection of custom neon signs featuring Ten to One Rum's branding and thematic elements. Each sign was crafted to embody the spirit of the brand, utilizing bright colors and engaging designs to capture the essence of Ten to One Rum's Caribbean roots and modern aesthetic. The signs were tailored for optimal visual impact in various event settings, from dimly lit bars to lively outdoor events, ensuring brand visibility was maximized across all venues. Outcome: The neon signs significantly elevated the brand experience at each event, creating immersive, Instagram-worthy moments that attendees loved. The enhanced brand visibility led to increased engagement on social media, with attendees sharing their experiences and photos of the neon signs, further amplifying Ten to One Rum's presence. The campaign successfully strengthened Ten to One Rum's position in the market, contributing to a notable rise in brand recognition and affinity among its target audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681435-ACL1CBOPK45ZPZQOGO8X/calafuria-insulated-wine-tote---zippered+2.jpg</image:loc>
      <image:title>Materials &amp; POS Support - Marketing Materials</image:title>
      <image:caption>Project Overview: Assisted Calafuria's U.S. brand team in creating a comprehensive suite of promotional merchandise for their launch activation, emphasizing their fun and artistic brand imagery. Challenge: To develop a range of products that would support Calafuria's national sales and distribution, both on and off-premise, while showcasing their brand's unique aesthetic. Solution: Created an extensive line of custom merchandise including insulated wine totes, ice buckets, patio umbrellas, beach towels, retro sunglasses, beach totes, neon signage, throw pillows, and recyclable wine tumblers. Outcome: The diverse and visually appealing product range effectively supported Calafuria's launch, enhancing brand visibility and appeal across various sales and promotional venues.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681401-NJJGKWUXW29EAGA7CZ1Z/V1-005.jpg</image:loc>
      <image:title>Materials &amp; POS Support - Off-Premise POS Displays</image:title>
      <image:caption>Project Overview: Worked with 19 Crimes to design sustainable, wood-cast off-premise displays for their mass-market accounts. Challenge: 19 Crimes needed not only the physical displays but also visual renderings to assist in pitching these new displays to their accounts. Solution: Produced domestically made, sustainable wood-cast displays and provided detailed renderings for effective visualization in account presentations. Outcome: The combination of tangible displays and illustrative renderings effectively supported 19 Crimes in enhancing their market presence and product display strategy.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681466-8TBY5ZO6MSLYCOO9TFR1/23_LQL_National_Program_HDR_3-1_Pickleball_OL_Full.png</image:loc>
      <image:title>Materials &amp; POS Support - Sweepstakes Merch</image:title>
      <image:caption>Project Overview: Developed youthful, brand-aligned pickleball kits for Liquid Light, complementing their national sweepstakes campaign. Challenge: Liquid Light required a fun and engaging sports kit that would resonate with their youthful brand image and support a national promotional campaign. Solution: Collaborated with TracyLocke to develop the pickleball kits, integrating brand colors and including a tote, balls, and paddles, along with creating 3D renderings for national advertising collateral. Outcome: The comprehensive and visually appealing pickleball kits successfully aligned with Liquid Light's brand and enhanced the impact of their national sweepstakes campaign.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681481-OE2M4LMJRTKXHR26V9BC/B9EBE299-5074-47E0-84B9-4DD92043A46C.JPG</image:loc>
      <image:title>Materials &amp; POS Support - Costco VAP</image:title>
      <image:caption>Project Overview: Collaborated with Waterbrook to create a unique packaging solution for a wine pair, designed for Costco's retail environment as an attractive gift with purchase. Challenge: Needed to design a functional yet elegant leatherette wine tote that showcased the wine labels and met Costco's packaging requirements. Solution: Developed a custom leatherette tote with precise sizing for the wine bottles, ensuring visibility and branding alignment, and adhering to Costco's specific packaging standards. Outcome: The wine tote successfully enhanced Waterbrook's brand exposure and customer engagement in Costco, leading to expanded distribution and showcasing Coolperx's expertise in creating tailored packaging solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681487-A5NO9W8QJ31RJKE3ZTW7/portfolio_beverage.009.jpeg</image:loc>
      <image:title>Materials &amp; POS Support - Ice Buckets (Design + Importing)</image:title>
      <image:caption>Project Overview: Developed custom "oyster buckets" for Villa Maria New Zealand's U.S. Marketing team, a unique combination of an ice bucket and oyster tray for on-premise use nationally. Challenge: The task was to design and manufacture a product that was both functional as an ice bucket and suitable for presenting oysters, appealing to national on-premise accounts. Solution: After working with multiple global factories, the perfect manufacturing partner was found in Italy. The oyster buckets were handcrafted, combining functionality with a sophisticated design. Outcome: The oyster buckets have been a tremendous success, popular with both accounts and sales teams, and have been a staple product for almost a decade.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681453-GDHE3BE6KSL0WY54JQWU/CPX+1022.20+TOA+Poolside+%5B1237564564%5D+update.jpg</image:loc>
      <image:title>Materials &amp; POS Support - Campaign Activation Merch</image:title>
      <image:caption>Project Overview: Assisted Calafuria's U.S. brand team in creating a comprehensive suite of promotional merchandise for their launch activation, emphasizing their fun and artistic brand imagery. Challenge: To develop a range of products that would support Calafuria's national sales and distribution, both on and off-premise, while showcasing their brand's unique aesthetic. Solution: Created an extensive line of custom merchandise including insulated wine totes, ice buckets, patio umbrellas, beach towels, retro sunglasses, beach totes, neon signage, throw pillows, and recyclable wine tumblers. Outcome: The diverse and visually appealing product range effectively supported Calafuria's launch, enhancing brand visibility and appeal across various sales and promotional venues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681394-PEWAUN4SJOJOWHS76UA3/SMC_0180-2.jpg</image:loc>
      <image:title>Materials &amp; POS Support - Luxury Gifting</image:title>
      <image:caption>Project Overview: Assisted Champagne Nicolas Feuillatte's U.S. brand team in creating an ultra-premium travel gift for VIP account buyers, supporting their "Enchantment Awaits" campaign. Challenge: The goal was to craft a distinctive, high-quality travel accessory that would appeal to VIPs and align with the campaign's theme. Solution: Developed custom luggage tags featuring full coverage debossing, gold foil, and premium white leather, presented in a custom box. The production was innovatively handled in the United States. Outcome: The luggage tags emerged as a unique and highly coveted premium gift, enhancing the exclusivity and appeal of the "Enchantment Awaits" campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681508-GOS0TZ3NJGFK3EIDFF33/FTH+Can+Displays.001.jpeg</image:loc>
      <image:title>Materials &amp; POS Support - POS - Countertop Can Displays</image:title>
      <image:caption>Project Overview: Collaborated with 14 Hands Winery to develop a custom countertop display system for their national accounts, showcasing their innovative can packaging. Challenge: The task was to design a display that maximized product visibility and quantity while maintaining a small footprint. Solution: Engineered a unique, multi-level, metal gravity-fed can display, optimizing both space and merchandising capacity. Outcome: The display system was highly successful, with the original prototype being a prized possession on the desk of our 14 Hands partner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681493-428SFJXITORKCF5U7F1B/scene-update+-+Done.png</image:loc>
      <image:title>Materials &amp; POS Support - Tasting Kits</image:title>
      <image:caption>Project Overview: Collaborated with Villa Maria New Zealand's brand team to create custom tasting kits for their sales and tasting efforts in the U.S. Challenge: The brand needed a refreshed approach to enhance its tasting experiences and support sales teams' mobility across the country. Solution: Developed a comprehensive suite of products and bags designed to facilitate easy travel and efficient setup for tastings. Outcome: The tailored tasting kits significantly improved the ease and effectiveness of Villa Maria's sales and tasting operations in the United States.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681500-LRH6S0V7FX6ZFW2SXQ3T/portfolio_beverage.007.jpeg</image:loc>
      <image:title>Materials &amp; POS Support - Custom Packaging</image:title>
      <image:caption>Project Overview: Partnered with Antica Napa Valley to create ultra-premium wine gift boxes, incorporating a high-quality wooden corkscrew and integrating the brand's story. Challenge: The aim was to design a gift box that not only enhanced the presentation of their wines but also included a high-quality gift and conveyed the brand's narrative. Solution: Developed and produced the gift boxes in the United States, sourced and engraved the corkscrews, and managed the kitting and delivery to the winery and warehouse for distribution as sales gifts and winery visitor offerings. Outcome: The project successfully delivered an elegant, brand-enhancing gifting solution, reinforcing Antica Napa Valley's premium positioning in the market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681408-THMAF3OGMY4AP257BAKX/SMC_0007+V2+2.jpg</image:loc>
      <image:title>Materials &amp; POS Support - Custom Manufacuring</image:title>
      <image:caption>Project Overview: Collaborated with Stag's Leap Wine Cellars to develop custom tasting kits for their national sales team, aligning with the premium aesthetic of their brand. Challenge: Needed to design kits that were both functional for sales purposes and matched the high-end image of Stag's Leap Wine Cellars. Solution: Created custom canvas and leather duffel bags, manufactured in the U.S., specifically sized to house displays and bottle glorifiers, also designed by us. Outcome: The unique and premium kits effectively met the needs of the sales team, reinforcing the upscale branding of Stag's Leap Wine Cellars.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681428-D8LUMCMDXRKYKRDBA7V9/SMC_0265.jpg</image:loc>
      <image:title>Materials &amp; POS Support - Promotional Gifts</image:title>
      <image:caption>Project Overview: Worked with Villa Maria New Zealand's brand team to create a custom gift for a travel sweepstakes campaign offering a trip to New Zealand. Challenge: To design a luxury, brand-aligned item that would resonate with the sweepstakes theme and appeal to participants. Solution: Developed a bespoke, luxury-inspired luggage tag with a custom step and repeat pattern that maintained the brand's identity while evoking a sense of luxury. Outcome: The custom luggage tag successfully complemented the travel sweepstakes campaign, enhancing the brand's luxury appeal and enticing participation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1707236681460-061YZI13Q1Q8DHS97H1Y/SMC_0152+2.jpg</image:loc>
      <image:title>Materials &amp; POS Support - Custom Manufacturing + Packaging</image:title>
      <image:caption>Project Overview: Assisted Stag's Leap Wine Cellars in developing exclusive "Challenge Coins" for their wine club members. Challenge: The aim was to create a special memento that encapsulated the premium nature of the brand and provided a meaningful keepsake for club members. Solution: Designed custom die-cast metal coins with magnetic booklet packaging, allowing for safe storage, easy distribution, and space for brand messaging on the inside cover. Outcome: The Challenge Coins were exceptionally well-received, reflecting the premium quality and exclusivity associated with Stag's Leap Wine Cellars.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c25d4630fbe52a662e391d/1714753052598-DTV03AMPGYCVXGLH3ZB6/14Hands_Glitter%2BNecker_v2.1%2B%25281%2529.jpg</image:loc>
      <image:title>Materials &amp; POS Support - Paper POS</image:title>
      <image:caption>Project Overview: We collaborated with 14 Hands to introduce their exciting Unicorn brand, aiming to captivate a younger, trendier demographic. Our innovative approach included integrating edible glitter into the campaign to enhance appeal and distinctiveness. Challenge: Our primary challenge was to adapt the visually striking and interactive element of edible glitter for use in paper point-of-sale (POS) materials, ensuring they effectively supported the national launch of the Unicorn brand. Solution: Working closely with the 14 Hands brand team, our in-house art and engineering departments developed innovative paper bottle neckers that incorporated pockets for edible glitter packets. This unique design was coupled with a specialized fulfillment process tailored to handle these unique components without compromising their integrity. Outcome: The custom-designed bottle neckers were a significant hit, effectively boosting the national launch and resonating well with the targeted demographic. The campaign not only heightened the brand’s appeal but also set a new standard in creative POS marketing materials.</image:caption>
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