Wine · Spirits · Luxury Hospitality
Material results for beverage brands
Team Material is brought in when prestigious brands need senior-level strategy, creative, and production — national activations, custom POS, branded merchandise, and launch programs that land at retail.
About
We've sat on both sides of the table — brand leadership, trade marketing, supplier relations, and agency production.
We've built programs inside legacy brands. We've solved the downstream execution problems as vendors. And we've seen how good ideas fall flat without the right alignment between vision, budget, and delivery.
Team Material exists to close that gap. We work fast, think strategically, and know what will actually land with distributors, sales teams, and consumers.
Two decades inside the wine and spirits trade — from Champagne houses to luxury estates — sit behind every program we build.
What We Do
Senior execution
across five fronts
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Brand Development & Packaging
Visual identity, label design, and brand refreshes that support sell-in and stand out on shelf.
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Trade & Retail Marketing
Programs and tools that drive pull-through across distributor and retail channels.
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Custom POS & Displays
Custom-engineered displays and point-of-sale built to win placement and survive the field.
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Activations & Events
Turnkey event support and custom experiences that bring the brand to life, coast to coast.
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Branded Merchandise
Custom-developed goods — sourced, produced, and delivered — that keep the brand in hand and in mind.
Selected Work
Don't just show up.
Stand out.
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Elevated consumer affinity through 150+ branded champagne lounges across Cirque du Soleil's national tour.
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Reinforced the ultra-luxury positioning of an iconic global brand across on-premise accounts.
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Launched CSM as the official wine of Live Nation across hundreds of U.S. venues.
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Reengineered failing in-store displays into a 10-year metal-and-magnetic system that saved the retail relationship.
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Drove a dazzling national retail merchandising program that overdrove consumer pull.
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Made Calafuria the rosé of summer with a coastal activation toolkit across U.S. retail and on-premise.
Client Partners
Trusted by the
labels that set the standard
- Champagne Nicolas Feuillatte
- Antinori
- Stag's Leap Wine Cellars
- Chateau Ste. Michelle
- Moët Hennessy
- Cirque du Soleil
- Live Nation
- Diageo
- Johnnie Walker
- Patrón
- Treasury Wine Estates
- E. & J. Gallo
- Caymus Vineyards
- Peju
- Conn Creek
- Villa Maria
- Torres
- Winebow
- Maison Mirabeau
- Ten To One Rum
- A to Z Wineworks
- Zardetto
- Rex Hill
- Calafuria
Contact
Bring us in
on the next one.
Selective by design. If you're launching, activating, or arming a sales team and it has to land, let's talk.