Champagne Nicolas Feuillatte
× Cirque du Soleil
Champagne Nicolas Feuillatte needed to stand out during their sponsorship of Cirque du Soleil's nationwide touring shows. The challenge: transform a traditional sponsorship into an immersive, memorable experience that matched the artistic energy of Cirque du Soleil, and scale it across the United States.
Immersive Activation
We designed and executed a two-year activation program, creating branded experiences as elegant as the Champagne and as dynamic as the performances themselves.
Nationwide Rollout
A program that engaged audiences nationwide:
- Immersive lounge experiences aligned with Cirque du Soleil's artistry
- Custom merchandise: pillows, inflatable champagne bottles, Pantone-matched drinkware, backlit displays, and apparel
- Signage and collateral, including napkins and marketing materials for cohesive branding
- Nationwide delivery and logistics, managing nearly 1 million custom beverage experiences over 24 months
Outcome
This was the most successful brand visibility campaign for Champagne Nicolas Feuillatte in the United States. Over 24 months, nearly 1 million custom beverage experiences were created and delivered nationwide, connecting audiences with the brand at scale. A holistic approach, from immersive lounge design to custom merchandise and marketing support, ensured consistency, impact, and memorability, forging a unique connection between audiences, Cirque du Soleil, and Champagne Nicolas Feuillatte.