Calafuria
In a dynamic collaboration aimed at introducing Calafuria to the competitive U.S. market, our team was tasked with an exciting challenge: to design and produce a line of promotional merchandise that not only aligned with Calafuria's playful and artistic brand identity but also effectively supported their national launch. This project required a delicate balance of creativity, strategic planning, and market insight to ensure the merchandise would not only captivate Calafuria's target audience but also significantly enhance brand visibility and engagement across various sales and promotional channels. With a focus on embodying the brand's unique aesthetic and values, our approach was tailored to create a tangible connection between Calafuria and its new audience, setting the stage for a memorable market entry.
They told us…
Calafuria approached us with the challenge of creating a comprehensive suite of promotional merchandise for their U.S. launch activation. They wanted to emphasize their fun and artistic brand imagery, supporting national sales and distribution efforts both on and off-premise, while showcasing their brand's unique aesthetic.
We delivered…
In response, we crafted an extensive line of custom merchandise designed to resonate with Calafuria's vibrant brand identity. Our offerings included insulated wine totes, ice buckets, patio umbrellas, beach towels, retro sunglasses, beach totes, neon signage, throw pillows, and recyclable wine tumblers. Each product was meticulously designed to reflect Calafuria's artistic imagery and appeal to their target audience, ensuring a consistent and engaging brand experience across all touchpoints.
And as a result…
The diverse and visually appealing product range we developed effectively supported Calafuria's launch, significantly enhancing brand visibility and appeal across a variety of sales and promotional venues. The merchandise played a key role in introducing Calafuria to the U.S. market, contributing to a successful activation that resonated with consumers and stakeholders alike, and laying a strong foundation for the brand's presence in the national market.