Champagne Nicolas Feuillatte x Cirque du Soleil
In a dynamic collaboration with Champagne Nicolas Feuillatte, Material was entrusted to develop and execute an extensive activation program. This project was centered around Champagne Nicolas Feuillatte’s sponsorship of Cirque du Soleil’s nationwide traveling shows, requiring a multi-faceted approach to brand activation and merchandise development.
They told us…
Champagne Nicolas Feuillate needed an all-encompassing, enagaging activation program centered around their sponsorship of Cirque du Soleil’s nationwide traveling shows.
We delivered…
a strategically planned immersive lounge experience, aligning with the artistic and exhilarating essence of Cirque du Soleil’s performances. We developed an array of supporting merchandise including lounge pillows, inflatable champagne bottles, custom Pantone matched drinkware, backlit displays, and apparel.
And as a result…
over the course of 24 months, we successfully managed and executed the delivery of 1 million+ custom beverage experiences across various locations in the United States. Our holistic approach in the development and execution of the activation program, combined with our expertise in custom merchandise creation and branding, led to an impactful and memorable consumer experience. The campaign not only enhanced brand visibility but also created a unique connection between the audiences, the Cirque du Soleil shows, and Champagne Nicolas Feuillatte.