Live Nation x Chateau Ste Michelle

For the historic partnership between Chateau Ste Michelle and Live Nation, Material played an integral role in developing a multi-faceted brand visibility campaign. Our involvement began pre-announcement, with the creation of an impactful launch strategy, inclusive of innovative launch kits and comprehensive venue support merchandise. Our partnership with Chateau Ste. Michelle and Live Nation lives on as we continue to develop a wide scope of merchandise for Live Nation’s venues around the world.

They told us…

Chateau Ste. Michelle was joining a partnership with Live Nation, to becoming the official wine sponsor of all Live Nation events. Chateau Ste. Michelle needed to spread awareness, build engagement and excite stakeholders.

We delivered…

a multi-faceted brand visibility campaign. Our involvement began pre-announcement, with the creation of these impactful launch kits. These 15”x10”x5” backlit kits were designed to meet both Chateau Ste. Michelle & Live Nation brand standards. They were comprised of a JBL speaker, Brumate tumbler, and a packet of marketing collateral from partnership information to custom designed stickers.

And as a result…

this campaign was a landmark in Chateau Ste Michelle’s history, with Material's comprehensive approach driving its success. Signed, sealed and delivered wordwide to influencers and stakeholders alike, these launch kits kicked off the Chateau Ste. Michelle x Live Nation partnership with a powerful impact. We continue to developed a range of bespoke merchandise for Live Nation’s venues, including bottle glorifiers, ice buckets, corkscrews, and branded apparel, enhancing the brand presence across national clubs, theaters, and amphitheaters.