Champagne Nicolas Feuillatte x Cirque du Soleil

Champagne Nicolas Feuillatte needed to stand out during their sponsorship of Cirque du Soleil’s nationwide touring shows. The challenge was to transform a traditional sponsorship into an immersive, memorable experience that matched the artistic energy of Cirque du Soleil — and scale it across the United States.

Immersive Activation

Our team designed and executed a two-year activation program, creating branded experiences that were as elegant as the Champagne and as dynamic as the performances themselves.

Nationwide Rollout

We built a program that engaged audiences nationwide:

  • Immersive lounge experiences aligned with Cirque du Soleil’s artistry

  • Custom merchandise — pillows, inflatable champagne bottles, Pantone-matched drinkware, backlit displays, and apparel

  • Signage and collateral including napkins and marketing
    materials for cohesive branding

  • Nationwide delivery & logistics, managing nearly 1 million custom beverage experiences over 24 months

Outcome

This project marked the most successful brand visibility campaign for Champagne Nicolas Feuillatte in the United States. Over the course of 24 months, nearly 1 million custom beverage experiences were created and delivered nationwide, connecting audiences with the brand at scale. Our holistic approach in developing and executing the activation program — from immersive lounge design to custom merchandise and marketing support — ensured consistency, impact, and memorability. The campaign not only enhanced brand visibility but also forged a unique connection between audiences, Cirque du Soleil shows, and Champagne Nicolas Feuillatte.

Team Material partners with leading wine and spirits brands to turn sponsorships into unforgettable consumer experiences. From concept to coast-to-coast delivery, we design, produce, and manage activations that don’t just show up—they stand out.

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